CastiaRX

Tasked with creating a memorable, visually compelling brand and website for a pharmaceutical company—an industry that often lacks visual appeal. The challenge centered on developing creative ways to communicate the company’s values and offerings in a way that left a strong, lasting impression on visitors.

As the lead designer for the firm's complete post-acquisition rebrand, I spearheaded their re-imagined digital and print presence, including new corporate brand identity, website, intranet, streaming video content, and swag. The triangular leitmotif references CastiaRx's use of mountaintop and pinnacle imagery in their self-descriptive and promotional texts.