Ford
Ford Motor Company
The Ford Motor Company is an American multinational automobile manufacturer in the US. It was founded by Henry Ford and incorporated on June 16, 1903.
Challenge
Launching the Mustang GTD—a limited-edition, track-inspired supercar engineered to break the seven-minute mark at the Nürburgring—presented the challenge of capturing its technical intensity and exclusivity in an email campaign. The goal was to inform fans about the GTD’s build and performance capabilities while creating high engagement around this milestone release.
Goal
Solution
Working with Ford’s creative agency, VML, I led strategy and creative direction from concept through execution, partnering closely with designers and developers to deliver a dynamic, high-impact launch for the Mustang GTD.
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