SpotHero

SpotHero realized their previous brand lacked distinctiveness, relying on a logo originally sourced from 99designs.com. They were looking for a refreshed identity that aligned more closely with the name “SpotHero” and left a memorable impression. The goal was to develop a sleek, versatile visual system that could seamlessly span print, digital, and in-app experiences.

I developed a distinctive, nationally recognized brand and led the creation, curation of Spothero's brand standards within the marketing division. I also drove campaign strategies, established a long-term social media presence, and executed marketing collateral from concept through production. Work spanned case studies, mobile app prototypes, websites, CRM communications, videos, swag, signage, and out-of-home deliverables.