McDonalds
McDonalds
McDonald's is the world's largest fast-food restaurant chain and one of the best-known brand names. With a revenue of 23 billion in 2021, the company has more than 39,000 locations in over 100 countries
Challenge
Goal
Solution
I led the redesign of Hamburger University's interactive screen at McDonald's new headquarters, creating an immersive visual experience that delved into McDonald's rich history and core values centered around customer satisfaction. Additionally, I revamped the logo and brand standards for the Global Supply Chain & Sustainability initiative, as well as the "Global People's Better Together" campaign, aligning them with a refreshed visual identity that reflected their respective missions.
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